DEALER SIGN UP

Why Partner With Hera?

Gain access to exclusive dealer benefits, including bundle pricing,
limited-release products, and priority support.

Complete the form below and our sales administrator will follow up shortly with next steps.

Program Requirements

  • Valid FFL or Business License: Dealers must hold a current Federal Firearms License (FFL) or a valid business license for retailing firearm parts or accessories.
  • Established Retail Operation: Must operate a brick-and-mortar store, online storefront, or firearm range with retail capability. A public-facing website or social media presence is strongly preferred.
  • Minimum Initial Order: First-time dealer accounts are subject to a minimum opening order of $500. No minimums for reorders unless otherwise specified.
  • Resale Intent Only: Products purchased under the dealer program are for resale only — not for personal use, export, or third-party fulfillment.
  • MAP Compliance: Dealers must adhere to Hera Arms USA’s Minimum Advertised Pricing (MAP) policy to maintain brand integrity and protect reseller margins.
  • Territorial Awareness: We do not guarantee exclusive territories, but we limit saturation in select ZIP codes or regions to support long-term dealer relationships.
  • Application Review: All dealer applications are subject to review and approval. Hera Arms USA reserves the right to deny or revoke dealer status at any time.

APPLICATION FORM

Become a Hera Dealer
Please enter a valid US number
FFL Holder
Preferred Method of Communication
Select Business Type

Hera Arms USA is the exclusive licensed importer and distributor of genuine Hera Arms products in the United States. While Hera Arms USA is not owned or operated by Hera Arms Germany GmbH, all products offered are authentic and manufactured by Hera Arms Germany. Hera Arms USA is owned and operated by LAN World Inc.

By submitting this form, you acknowledge and agree that:

  • You are providing accurate and truthful information to apply for a dealer relationship with Hera Arms USA.
  • Your information may be used to evaluate your eligibility as a dealer.
  • You consent to receive marketing communications from Hera Arms USA and LAN World Inc., including product updates, releases, and exclusive promotions. You may unsubscribe at any time.

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